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Built for the Feed, Optimized for ROI

Social Media with Intent, Meta Ads with Impact

About the Company

Brand Wisdom Solutions was born from a deep belief that brands deserve more than templates, they deserve strategies that evolve with culture, tech, and consumer behavior. What started as a boutique design and digital agency has evolved into a full-service performance marketing partner with a special focus on Meta advertising and strategic social media.

Mission & Core Values

Mission

To empower brands with authentic, data-driven social media strategies that don’t just follow trends—but create measurable, lasting impact.

Core Values

Authentic Engagement

We prioritize meaningful interactions & community driven content over surface-level likes and vanity metrics.

Data-Led Creativity

Every visual and caption is informed by real performance insights, CTR, audience heatmaps, and behavioral trends.

Platform-First Thinking

Our strategies are native to each platform, from Reels-first formats on Instagram to carousels and thought leadership on LinkedIn

Transparent Client Collaboration

We involve clients at every stage, through shared dashboards, strategy calls, and performance reviews that build trust.
Brand Mission

Areas of Expertise

Meta Advertising Platform Mastery

We specialize in advanced Meta ad structuring across Facebook and Instagram, leveraging tools like Pixel, CAPI, and audience segmentation to deliver performance-focused campaigns that scale.

Cross-Platform Social Media Management

From Facebook communities to Instagram Reels and LinkedIn B2B storytelling, we manage brand presence across platforms with native strategies that drive engagement and consistency

Content Strategy & Creation

We craft monthly editorial calendars & create platform-optimized content, from short-form videos to carousels and UGC campaigns, designed to captivate and convert.

Analytics & Performance Measurement

Our data-first approach ensures every post and ad is backed by insights. We track, analyze, and optimize using real-time metrics to maximize ROI & business impact.

Meta Ads Overview

Meta Ads, when executed strategically, are not just about impressions—they’re about impact. At Brand Wisdom Solutions, we craft ad campaigns that align with business objectives, guiding potential customers from discovery to decision across Facebook, Instagram, Messenger, and the Audience Network.

Core Components of Our Meta Ads Strategy

Full-Funnel Campaign Design

Campaigns are structured across awareness, engagement, and conversion stages to guide users towards action.

Precision Audience Targeting

We use interest-based, look a like, and retargeting audiences to reach high intent users effectively and consistently.

Scroll-Stopping Creatives

Mobile-optimized visuals and Reels are designed to instantly capture attention and drive qualified clicks.

Smart Paid + Organic Sync

We align paid ads with organic content to increase reach, build trust, and improve ad performance.

Social Media Overview

Social media is no longer optional, it’s where brand perception is shaped in real time. At Brand Wisdom Solutions, we treat every post, reply, and message as a branding opportunity, building digital communities that drive business outcomes.

Key Pillars of Our Social Media Strategy

Platform-Native Strategy

We tailor content for each platform, maximizing engagement through format, tone, and user behavior.

Strategic Content Planning

Editorial calendars ensure consistent, goal-driven content across awareness, engagement, and conversion stages.

Community Engagement

We actively manage DMs, comments, and mentions, strengthening trust through timely, meaningful interactions.

Organic + Paid Integration

High-performing organic content is synced with paid campaigns to boost reach, relevance, and ROI.

Why Our Results Exceed Industry Standards

Benchmark-Beating Performance

With 3x higher engagement, ₹3.25 CPC, & 4.7x ROAS, we consistently outperform industry averages in conversions and follower growth.

1

Always-On Optimization Process

Weekly ad testing, budget automation, scroll analysis, & funnel adjustments ensure consistent performance improvement.

2

AI-Augmented Creative Strategy

We use AI tools to optimize hooks, captions, and visual structure, boosting CTR and refining content for audience behavior.

3

Organic + Paid Synergy

Viral Reels, profile highlights, and user engagement loops are repurposed into ad funnels for greater reach, trust, and conversions.

4

brand Performance

Brands We’ve Worked With

A. La Densitae Hair Clinic
10
B. Dermaplast Aesthetic Clinic
15
C. Elvis Wellness Spa & Salon
21
D. Dots & Strokes Clinic
27
E. Liton Homes
33
F. Trichocare Pharma
39

La Densitae Hair Clinic

Client Overview and Industry

La Densitae is one of India’s leading hair transplant and hair loss treatment clinics, established in 2012. With locations in Pune, Mumbai, Navi Mumbai, Kerala, Bangalore, and Calicut, the brand offers scientifically advanced, guaranteed natural-looking hair restoration solutions. Their goal was to increase brand awareness, consultation bookings, & expand market presence using Meta Ads.

Challenge/Objectives

Premium Brand Positioning

Increase awareness of La Densitae as a top-tier hair transplant provider in key cities.

High-Intent Lead Generation

Drive high-quality leads via Meta platforms for consultations and in clinic procedures.

Conversion-Focused Creative Strategy

Improve lead-to-consultation conversion with trustbased ad creatives.

Value Proposition Highlighting

Highlight affordability, guaranteed results, and use of AI hair diagnosis tools.

Strategy Implemented

Audience Targeting

Segmented audience based on city, age (25–45), hair loss concerns, and interest in medical aesthetics. Created look a like audiences from past leads and retargeted past website visitors with specific service promotions.

Creative Direction

Developed Reels and story ads featuring before and after client results, doctor consultations, and explainer videos on hair transplant techniques. Visual emphasis on transformation and scientific expertise.

Localized Strategy

Ran multilingual campaigns in Hindi, Marathi, Malayalam, and English to connect with target audiences across regional centers.

Ad Funnel Setup

1

Awareness Stage

Location-specific video ads showing testimonials, clinic walkthroughs, and treatment benefits.

2

Consideration Stage

Carousel ads promoting city-wise cost breakdowns and AI hair analysis tools.

3

Conversion Stage

Retargeting campaigns with limited-time offers, free
consultation CTAs, & WhatsApp click-to-chat integrations.

Monitoring & Optimization

Continuously monitored cost-per lead (CPL), engagement metrics, and ad fatigue. Refreshed creatives bi weekly and ran A/B tests on CTAs (e.g., “Book Hair Check” vs “Get Free Diagnosis”)

Key Results

Achieved 92% increase in leads for consultations across all locations within 60 days.

Reduced CPL by 36% through optimization of geo-targeting and creative formats.

Meta page followers grew by 125%, with organic boosts from paid campaign visibility.

Over 65% of leads were converted to clinic visits through WhatsApp chat integration.

Brand growth
La Densitae Social Media Strategy
Social Media Strategy

Dermaplast Aesthetic Clinic

Client Overview and Industry

Dermaplast Aesthetic Clinic is a premium medico-aesthetic clinic operating in Panvel and Pune. Offering advanced treatments in hair transplant, skincare, dental care, and plastic surgery, the clinic sought to amplify its reach and attract potential patients using social media, specifically through high-performing Meta Ads (Facebook & Instagram).

Challenge/Objectives

Brand Awareness & Credibility

Build strong brand recognition & credibility through engaging social media content.

Targeted Traffic Generation

Drive qualified traffic from Meta platforms to the clinic’s website and appointment booking page

Lead Generation for Premium Services

Increase inbound consultation leads, especially for
high-value services like hair transplant and cosmetic
procedures.

Market Positioning & Trust Building

Establish Dermaplast as a trustworthy, expert-led
brand in the crowded aesthetics market.

Strategy Implemented

Audience Research & Persona Building

Identified key demographic segments (age 25–45, urban, appearance conscious) interested in aesthetic treatments. Created custom audience sets and lookalike audiences based on existing patient profiles and website visitors.

Creative Strategy

Developed visually appealing ad creatives & reels showing before-and after transformations, client testimonials, and behind-the-scenes doctor consultations. Focused on emotion-driven messaging like “Get the confidence you deserve.”

Ad Funnel Design

1

Awareness Stage

Ran brand awareness campaigns with videos & carousel posts highlighting treatments and clinic credentials.

2

Consideration Stage

Used lead-gen forms and link clicks to drive traffic to service-specific landing pages.

3

Conversion Stage

Retargeted video viewers and website visitors with appointment-focused CTAs and limited-time offers.

Monitoring & Optimization

Monitored ad engagement metrics and adjusted creatives, copy, and placement based on A/B testing results. Focused on top-performing formats like story ads and Reels.

Key Results

Increased Instagram engagement rate by 120% and Facebook page followers by 80% in 60 days.

Generated a 65% increase in bound leads from Meta platforms, primarily for hair transplant consultations.

Achieved a 35% lower cost per lead (CPL) compared to previous campaigns.

Clinic received a significant uptick in branded searches and direct messages asking about specific treatments featured in the ads.

Brand key Result

Meta Ads Results

Meta Ads Result
Dermaplast social strategy
Dermaplast social strategy

Elvis Wellness Spa & Salon

Client Overview and Industry

Elvis Wellness Spa & Salon is a premium luxury wellness brand with multiple branches across Pune, including Baner, Kalyani Nagar, Koregaon Park, Kothrud, and Viman Nagar. Renowned for its high-end spa services and beauty treatments, Elvis aimed to scale its online visibility, attract new customers, and increase repeat visits, all via targeted Meta Ads (Facebook & Instagram).

Challenge/Objectives

Hyperlocal Brand Visibility

Expand brand awareness in Pune’s premium neighborhoods using visually rich social media campaigns.

Walk-In & Booking Conversion

Drive new customer walk-ins and online appointment bookings via Meta Ads.

High-Value Offer Promotion

Increase gift card purchases and promote the
₹50,000 Executive Spa Plan.

Luxury Positioning Through Content

Showcase the spa’s luxury appeal and personalized care through compelling social content.

Strategy Implemented

Audience Segmentation

Targeted affluent demographics (ages 25–50, professionals, wellness conscious women & men) in geo zones around each spa location. Created custom and look a like audiences based on website traffic and past engagement.

Creative Development

Produced high-end visuals of spa interiors, treatments in action, and luxury relaxation imagery. Created Instagram Reels with soothing music, behind -the-scenes footage, and “a day at the spa” narratives.

Seasonal Campaigns

Executed theme-based campaigns for Valentine’s Day, Women’s Day, and Diwali gifting, promoting gift cards and couples’ spa packages.

Content & Funnel Strategy

1

Awareness Stage

Launched “Relax Like Royalty” video ads and reels showcasing ambiance, services, and testimonials.

2

Consideration Stage

Used story ads and carousels to highlight signature massages, facials, and hair treatments with special offers

3

Conversion Stage

Retargeted ad viewers with discount codes (e.g., “20% off
all salon treatments”) and pushed spa package bookings.

Monitoring & Optimization

Continuously optimized ad sets by tracking click-through rates, conversions to booking, and cost per action. Switched underperforming creatives and retargeted high-intent visitors with time-sensitive promotions.

Key Results

Increased appointment bookings via Instagram and Facebook by 88% in just 60 days.

Instagram follower base grew by 140%, with a 4.8% average engagement rate (industry avg: 1.8%).

Spa Plan inquiries and gift card purchases surged by 57% during promoted periods.

Achieved 38% reduction in CPL (cost per lead) through precision targeting and visual A/B testing.

Brand growth

Meta Ads Results

Elvis Wellness Spa & Salon Meta Ads
Elvis Wellness Spa & Salon Social Media Strategy
Elvis Wellness Spa & Salon social media strategy

Dots & Strokes Clinic

Client Overview and Industry

Dots & Strokes is a premium cosmetic aesthetic clinic based in Baner, Pune. Specializing in Scalp Micropigmentation (SMP), Microblading, and other semi-permanent facial enhancements, the clinic focuses on elevating natural beauty using precision
aesthetics. Led by Dr. Pallavi Jadhao, the brand wanted to boost bookings and establish trust in a niche market.

Challenge/Objectives

Trust-Building for New Clients

Build brand trust and attract first-time cosmetic clients in Pune

Service Awareness & Education

Educate the audience on services like SMP and Microblading, which are often unfamiliar to the broader public

Lead Generation via Meta Ads

Drive qualified appointment bookings through Meta platforms.

Premium Brand Positioning

Position the clinic as a premium, artistic, & medically sound estination for facial aesthetics.

Strategy Implemented

Audience Targeting

Targeted 22–45-year-old urban professionals, especially women, interested in beauty, skincare, and hair loss solutions. Built lookalike audiences based on website visitors and past leads.

Creative Development

Designed storytelling Reels featuring client journeys, “before-and-after” visuals, and behind-the-scenes clips of SMP and lip blush procedures. Used testimonial-driven videos and close-ups of artistry to show quality and care.

Localized Trust Building

Incorporated Pune-specific ad copy and doctor-led branding (featuring Dr. Pallavi) to build local authority. Added patient testimonials and “day in the clinic” content to create emotional connection.

Ad Funnel Structure

1

Awareness Stage

Video and image ads introducing SMP and Microblading with transformation stories and doctor introductions.

2

Consideration Stage

Click-to-WhatsApp ads offering free consultations or limited-period discounts.

3

Conversion Stage

Retargeted interested users with strong social proof and client reviews in Stories and Feed formats.

Optimization

Tested creatives by service type and gender relevance. Used appointment scheduling data to identify peak conversion hours and optimized ad delivery accordingly.

Key Results

Increased appointment
bookings by 85% through
Instagram and Facebook ads.

Achieved a 6.3% average
Instagram engagement rate,
significantly above the beauty
industry .

Reduced cost per inquiry by 48% compared to previous boosted posts.

Generated a 3x increase in branded search queries and direct WhatsApp appointment requests.

Brand key Result

Meta Ads Results

Dots & Strokes Clinic Meta Ads Result
Dots & Strokes social media strategy
Dots & Strokes social media strategy

Liton Homes

Client Overview and Industry

Liton Homes is a premium real estate consultancy based in Pune, specializing in high-value residential and commercial properties in prime locations like Kharadi, Dhanori, & Kalyani Nagar. With exclusive inventory from top builders such as Godrej, VTP, Lodha, & Gera, Liton aimed to leverage Meta Ads to boost visibility, generate quality leads, & accelerate property sales in a competitive market.

Challenge/Objectives

Real Estate Brand Visibility

Strengthen brand visibility in Pune’s booming real estate segment through Meta Ads.

Premium Lead Acquisition

Drive high-intent leads for premium property listings.

Launch & Property Promotions

Promote new launches and featured properties like VTP Flamante and Gera’s Island of Joy.

CPL Optimization & Booking Flow

Lower cost per lead (CPL) and streamline appointment bookings through Facebook / Instagram.

Strategy Implemented

Audience Targeting

Used Meta’s advanced targeting tools toreach potential homebuyers aged 28–55, working professionals, and NRI investors. Custom audiences built from CRM data, WhatsApp opt-ins, and website traffic.

Creative Development

Created attention-grabbing reels, carousel ads, and vertical videos featuring property walkthroughs, drone footage of prime localities, and builder endorsements. Ads featured pricing, BHK details, location perks, and RERA approvals.

Local + Language Strategy

Ran hyper-local campaigns with creative localization to connect with broader buyer segments.

Ad Funnel Structure

1

Awareness Stage

Ran location-based video ads showcasing top listings and
builder tie-ups.

2

Consideration Stage

Click-to-WhatsApp ads with lead forms for featured projects.

3

Conversion Stage

Retargeted interested users with strong social proof and client reviews in Stories and Feed formats.

Data Optimization & CRM Integration

Integrated Meta lead ads with Liton’s internal CRM system to enable real time lead capture and instant follow ups by sales teams.

Key Results

Generated a 78% increase in property inquiry leads within the first 6 weeks.

Reduced cost per lead by 41% compared to Google Ads for similar campaigns.

Facebook followers increased by 90%, with a spike in post saves and shares onInstagram listings.

WhatsApp conversion funnel led to a 32% improvement in site visits and physical property walkthroughs.

Brand growth

Meta Ads Results

Liton Homes Meta Ads Result
Liton Homes Social Media Strategy
Liton Homes Social Media Strategy

Trichocare Pharma

Client Overview and Industry

Trichocare Pharma is a scientifically driven haircare brand offering a wide range of advanced products for hair loss, dandruff, & bald spots. With standout solutions like Redenexil, TrichoRise, & Grandir Shampoo, the brand combines dermatological testing with premium ingredients. Their goal was to scale online sales & build brand trust using Meta Ads as a core revenue channel.

Challenge/Objectives

D2C Sales Acceleration

Drive direct-to-consumer sales of haircare products via Meta Ads.

Brand Trust & Product Awareness

Build trust and awareness for lesser-known but high-quality formulations.

Product Education Campaigns

Educate potential buyers about solutions like TrichoRise and Redenexil.

CPA Reduction & Customer Retention

Reduce cost per acquisition (CPA) while improving retention and repeat purchases.

Strategy Implemented

Audience Targeting

Targeted males and females aged 22–45 experiencing hair thinning, hair loss, or early signs of baldness. Created lookalike audiences from past customers and retargeted users engaging with product pages.

Creative Strategy

We crafted short Reels on Redenexil benefits, educational carousels on product features, and used trust signals like “100+ 5-Star Reviews” to build credibility and drive conversions.

E-Commerce Integration

Integrated the Meta pixel with their Shopify site to track user behavior, optimize campaigns, and trigger dynamic product ads.

Funnel Setup

1

Awareness Stage

Launched video ads on “How TrichoRise fights hair loss
naturally.”

2

Consideration Stage

Click-to-Shop ads for bestsellers with limited-time offers.

3

Conversion Stage

Retargeting campaigns with bundle discounts and abandoned cart nudges.

Performance Optimization

Tested creatives by gender, concern (dandruff vs hair fall), & product
category. Scaled ads that achieved the highest ROAS (Return on Ad
Spend).

Key Results

Online product sales via Meta
increased by 112% in the first
45 days.

Campaigns achieved a 5.2x ROAS, exceeding industry average for DTC brands.

Reduced customer acquisition cost by 38% through audience
refinement

Tracked 27% repeat purchase
rate from first-time Meta ad
buyers.

Brand key Result
Trichocare Pharma social media strategy
Trichocare Pharma Website

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