From Challenges to Triumphs
La Densitae's Success Story
www.brandwisdom.in
Established in 2012, La Densitae Hair Transplant Clinic is synonymous with world-class hair transplant procedures and hair loss treatments with guaranteed results.
Currently, La Densitae Hair Transplant Clinic has clinics in Pune, Mumbai, Thane, Navi Mumbai, Bengaluru, Kochi, Trivandrum, Calicut Bangalore, and Lucknow. All clinics have well-experienced hair transplant surgeons and the latest modern technology to deliver international-standard results.
La Densitae Hair Transplant Clinic has the latest FDA-approved technology and equipment in our state-of-the-art operation theatres to ensure the maximum safety of the patients. Our operation theatres are equipped with AEDs, Ventilators and necessary emergency supportive care.
Data Handeling
Lead Leakage
Marketing Strategy
Long Term Goals
Brand Awareness
Patient Acquisition
Patient Loyalty
Business
Automation
No Workflow
At Brand Wisdom Solutions, we significantly enhance LaDensitae’s brand presence and operational efficiency by addressing issues such as inconsistent branding and ineffective content strategies. Our efforts in strategic marketing, branding, and customer engagement not only increase La Densitae’s visibility but also streamline interactions and solidify their reputation, effectively overcoming significant challenges.
- Increasing Competition: The growing number of hair transplant clinics creates a highly competitive market.
- Patient Acquisition: Effectively reaching and converting potential patients into actual patients
- Brand Visibility: Establishing a strong and distinct brand presence in a saturated market.
3X
Increase in
Gross Revenue
60%
Increase in
Organic Traffic
8X
Increase in
Gross Revenue
40%
Increase in
Gross Revenue
45%
Increase in
Time on Page
3X
Increase in
Brand KPIs
58%
Increase in
Client Retention
42%
Improvement in
CAC
Rebranding & Repositioning
Long term Strategy Planning & Goals
Business Automation Process
PPC Campgain Management
Lead Management System
Content
Creation
Influencer Marketing
Email
Marketing
Previous Logo
- The logo cannot be used effectively as a mark.
- The font does not reflect a premium brand image.
- The black color in the logo is not visible on dark backgrounds.
New Logo
- The font used in the logo effectively conveys a premium brand image
- The clear "LD" initials enhance the logo's impact, ensuring it is instantly recognizable and effective in brand recall.
Personality
- Professional
- Experienced
- Trustworthy
Value
- Innovation
- Reliability
- Personal
Concept
- Combination Mark
Choosing the right colour palette and text hierarchy is a crucial step in any design project, whether you’re designing a website, creating a logo, decorating your home, or planning an event.
Primary Colour
#0A4E9D
Blue color represents meanings of loyalty, confidence, security, & reliable authority.
Secondary Colour
#F38020
The color orange is associated with health and vitality. It conveys a message of positivity.
We expertly managed La Densitae’s PPC campaign, focusing on specific keywords and optimizing ad placements. This strategy greatly increased online engagement & clinic appointments, enhancing their digital presence & maximizing ROI. Our approach demonstrated the effectiveness of targeted advertising in the healthcare industry.
9.43K
Conversions
6.91K
Phone Calls
9.43K
Cost/Conv.
5X
ROAS
16.34K
Leads Generated
8535.12% ↑
Keywords
5.2K2.26% ↑
Traffic Generated
486.7K51% ↑
Youtube Views
2.8K11.8% ↑
Engagement
3,970,10140.6% ↑
Reach
Our influencer marketing campaign for La Densitae effectively leveraged both macro and micro influencers, achievingover 1 million views and significantly boosting engagement with the brand’s specialized services.
- Comprehensive Lead Tracking: We efficiently captured and tracked La Densitae's leads through multiple channels such as email, social media, and digital ads, ensuring thorough engagement across all platforms.
- CRM Optimization: Enhanced the engagement and qualification of leads using a CRM system, which also facilitated re-engagement with old leads and existing customers, boosting communication and retention.
- Lead Prioritization and Productivity: Implemented a scoring system that allowed the sales team to prioritize important leads, improving productivity and focus, which in turn increased customer retention rates.
Tools Used
- Comprehensive Automation Tools: We integrated tools like ManyChat, Lead Square, and Make.com to automate critical aspects of La Densitae's business processes, ensuring zero lead leakage and efficient management across all touchpoints.
- Enhanced Communication Channels: Implemented automated systems for SMS, WhatsApp, and email, which significantly improved the timelines and consistency of follow-ups with leads and customers.
- Performance & Productivity Tracking:Our automation also included advanced tracking of sales team performance, enhancing productivity through better resource allocation and targeted efforts based on lead scoring metrics.
Tools Used
- Educational Impact: Our content creation strategy involved producing podcasts, videos, and other materials that educated potential clients, helping them make informed decisions and thereby increasing trust and credibility in La Densitae's brand.
- Authority Building: By focusing on authoritative, highvalue content, we significantly increased organic views, positioning La Densitae as a thought leader in the hair restoration industry.
- Enhanced Engagement & Retention: The strategic delivery of informative content not only drove traffic but also improved customer retention by keeping the audience engaged and informed.
- Enhanced Engagement & Click-Through Rates: Our targeted email marketing significantly increased open rates from 2-3% to 13-14%, and click-through rates also improved. We achieved this by crafting informative and engaging content with compelling, clickable subject lines.
- Customer Relationship Management: We maintained strong customer relations through regular updates and personalized appointment reminder emails, ensuring continuous engagement with both new prospects and existing clients.
- Strategic Content Delivery: The emails were designed to deliver value through educational content, fostering trust and enhancing the perceived value of La Densitae's services, ultimately boosting client retention and satisfaction.
