Dots and Strokes Aesthetic Clinic is a leading provider of aesthetic treatments. However, they lacked an online presence as they did not have a website and struggled with search engine visibility.Without a website, potential patients couldn’t discover their services, and without proper SEO, they weren’t ranking for relevant treatments. Additionally, the absence of targeted social media ads meant they missed opportunities to engage clients and drive traffic.
Our goal was to design a high-converting website, implement a powerful SEO strategy to improve rankings, and leverage social media ads to enhance visibility, attract inquiries, and increase bookings.
No existing website to showcase treatments, expertise, and testimonials.
Lack of credibility due to no online presence.
No online booking system, making appointment scheduling inefficient
The clinic was not ranking for relevant search terms.
Lack of optimization for location based searches.
No keyword optimization or SEO-friendly structure.
Few reputable websites linking to the clinic.
Slow page speed, missing metadata, and poor site structure.
The clinic was not ranking for relevant search terms.
Easy-to-browse service pages, contact forms, and CTAs.
Ensured seamless performance across all devices.
Added an appointment scheduling system for patient convenience.
Developed with best SEO practices to ensure high search visibility.
Restructured service pages with keyword-rich, patient-friendly content
Optimized title tags, meta descriptions, and header tags for better ranking.
Linked key pages to improve crawlability and user navigation.
Compressed images and added keywordrich alt text for better indexing.
Improved website speed by optimizing images, enabling caching, and fixing broken links.
Enhanced mobile responsiveness to meet
Google’s mobile-first indexing standards.
Fixed crawl errors and submitted an
updated sitemap to Google Search Console.
To complement our SEO efforts, we launched a strategic social media advertising campaign aimed at expanding brand awareness, increasing website traffic, and driving patient inquiries. By leveraging highly targeted ads across Facebook & Instagram,
we reached potential clients actively searching for aesthetic treatments. Our campaign focused on engaging visuals, compelling ad copy, and precise audience targeting to convert interest into appointments, ultimately maximizing the clinic’s digital reach and lead generation.
Position Dots and Strokes Aesthetic Clinic as a trusted name in aesthetic treatments.
Direct potential clients to the newly launched website for inquiries and bookings.
Encourage direct consultations through lead generation ads
Re-engage past website visitors and social media engagers with remarketing ads.
Highlight exclusive deals and time-sensitive promotions to drive conversions.
As part of our digital transformation strategy, we built a consistent and engaging social media presence for Dots and Strokes Aesthetic Clinic. The curated grid featured a mix of educational posts, treatment highlights, client testimonials, and aesthetic visuals—all aligned with the brand’s tone and color palette.
This approach not only enhanced the clinic’s online appeal but also supported brand recall and engagement. Each post was designed to reflect the brand’s tone, boost engagement, and support patient trust.
