Dermaplast Aesthetic Clinic is a leading provider of aesthetic treatments located in Panvel and Pune. It is known for its expertise in hair transplants, skin care treatments, dental care, and plastic surgery. The clinic leverages advanced technology and employs certified doctors and skilled therapists to provide high-quality aesthetic solutions. Despite its reputation and well-equipped facilities, Dermaplast faced challenges in establishing a robust online presence and a cohesive brand identity.
With the increasing reliance on digital platforms for service discovery, Dermaplast recognized the need to boost its visibility online, create a strong brand identity, streamline its appointment booking system, and improve local SEO rankings to attract more patients and provide them with a seamless digital experience.
Dermaplast Clinic encountered significant digital
marketing challenges that restricted its online visibility,
brand presence, and patient engagement:
Dermaplast had no established brand identity, leading to low recognition.
Absence of a professional logo and consistent branding elements
No standardized visuals, typography, or color schemes.
Business cards, brochures, and online content lacked uniformity.
Inconsistent communication, affecting
engagement and trust.
Outdated design and poor navigation made it difficult for visitors to locate services, book appointments, or access information about treatments.
Cluttered service pages and lack of online booking forced clients to rely on phone calls or walk-ins, resulting in missed opportunities.
Dermaplast was not ranking for important keywords like “Hair Transplant Panvel” and “Best Skin Treatment in Pune.”
Incomplete Google My Business (GMB) profiles and unoptimized location-based searches.
Service pages lacked keyword optimization, affecting search engine indexing.
Few backlinks from reputable websites, impacting domain authority.
Page speed was below industry standards, leading to high bounce rates.
The mobile version of the site was not fully optimized, which affected user experience on smartphones and tablets.
Metadata, image alt-text, and structured data were either missing or improperly configured.
It was crucial to establish a strong brand identity for Dermaplast that would resonate with its target audience and reflect its expertise and professionalism in aesthetic
care.
Symbolizing luxury, premium service, and trust.
Representing sophistication and professionalism.
For clarity, purity, and a clean
aesthetic.
A modern, clean, and highly readable typeface that conveys professionalism
and elegance
A minimalist and versatile font that enhances readability and complements Montserrat’s bold presence.
To overcome the challenges identified, Dermaplast Aesthetic Clinic underwent a complete digital transformation focused on building a highperforming, user-centric website. The goal was not only to improve aesthetics and navigation but also to enhance its visibility on search engines and streamline the patient experience.
Recognizing that many clients search for local services on mobile devices, the website was built with a mobile-first design.
This ensured optimal user experience across smartphones and tablets, enhancing accessibility and reducing bounce rates.
To maximize online visibility a comprehensive SEO strategy was implemented. This included targeted
keyword optimization, on-page enhancements, technical improvements, and local SEO optimization to increase search engine rankings and drive organic traffic. Through strategic content marketing, backlink building, and local business listings, Dermaplast achieved higher visibility, and improved patient engagement.
Service pages were enriched with keywords, educational content, and procedural information to improve content optimization.
Metadata such as titles, meta descriptions, and
header tags were optimized for better search
engine rankings.
Logical internal linking was applied to enhance
navigation and support SEO crawling.
Implemented schema markups to improve search visibility in Panvel and Pune.
To boost online visibility and establish authority, Dermaplast implemented a robust Content Marketing and Blogging strategy. This included:
To enhance online visibility and drive qualified traffic, a strategic Google Ads campaign was launched for
Dermaplast Aesthetic Clinic, focusing on key service areas: hair transplants, skin treatments, dental care, and
cosmetic surgery in Panvel and Pune. The campaign aimed to boost appointment bookings, increase lead
generation, and optimize cost per acquisition through localized targeting and strategic keyword optimization. This approach ensured that ads were displayed to the right audience at the right time, maximizing visibility and
engagement.
Conducted keyword research to identify high-intent search terms for targeted treatments.
Developed segmented Google Ad campaigns for Hair Transplants, Skin Care, Dental Care, & Plastic Surgery
Created compelling ad copies showcasing advanced technology, certified doctors, and patient testimonials.
Executed real-time monitoring to optimize keyword bids, ad placements, and conversion tracking.
Utilized Google Analytics for bid optimization, A/B testing, and identifying top-performing keywords.
To complement its SEO efforts and extend its reach, Dermaplast Clinic launched a strategic Social Media & Advertising campaign aimed at increasing brand awareness, driving traffic, and generating leads. Platforms like Facebook, Instagram, and YouTube were utilized to
share engaging content, including before-and-after photos, treatment walkthroughs, and patient testimonials. Focused advertising campaigns targeted local audiences in Panvel, Pune, and Navi Mumbai, ensuring that Dermaplast’s services reached those actively searching for aesthetic treatments.
As part of its digital transformation strategy, Dermaplast Clinic established a strong social media presence to connect with its audience, build brand awareness, and showcase its expertise in aesthetic treatments. Platforms like Facebook, Instagram, and YouTube were leveraged to share visually engaging content such as before-and-after transformations, treatment walkthroughs, and patient testimonials. Regular updates educated followers on various procedures and provided skincare and hair care tips. Consistent posting and community engagement helped Dermaplast boost its online visibility, strengthen its brand reputation, and position itself within Panvel and Pune.
