Campaign Strategy, Optimization & Results
Brand Wisdom Solutions was founded with a mission to revolutionize the way brands approach digital marketing. From our inception, we have focused on leveraging data-driven strategies & cutting-edge technologies to deliver measurable results. What began as a small team of digital enthusiasts has evolved into a powerhouse of Google Ads expertise, serving clients across diverse industries.
To empower brands with precision-driven Google Ads campaigns that maximize ROI and drive sustainable growth. We combine strategic insight with data-backed execution to deliver measurable results that truly scale.
We uphold transparency, embrace data-driven innovation, and measure our success by the growth of our clients.
We prioritize transparency & ethical advertising practices.
We stay ahead of the curve with AI-powered analytics and data-driven decision-making.
Our clients’ growth is our ultimate success metric.
Precision targeting for high-intent users
Expanding brand visibility across premium websites.
Engaging storytelling that captures attention.
Optimized campaigns for e-commerce growth.
Increasing app installs and user engagement.
Driving foot traffic and enhancing local reach.
National presence across India with clients in major states like Maharashtra,Karnataka, and Delhi.
Recognized for outstanding
performance and adherence to
Google’s best practices.
– Google Ads Search Certification
– Google Ads Display Certification
– Google Analytics Certification
Google Ads is a powerful online advertising platform that allows businesses to reach potential customers precisely when they are searching for products or services. With real-time targeting, performance-based bidding, and detailed analytics, Google Ads empowers brands to drive traffic, generate leads, and achieve measurable business growth.
– Budget allocation planning
– Funnel-focused targeting
(ToFu/MoFu/BoFu)
– Success metrics definition
— Granular ad group segmentation
– Location/time-based targeting
– Account-level hierarchy
optimization
– Conversion-focused ad copies
– CTA testing
– Use of extensions
(call, sitelink, structured snippets)
– Day-zero QA testing
– Location/device bid strategies
– On-time ad rotation tracking
– A/B testing cycles
– Negative keyword filtering
– Weekly performance
dashboards
– Lookalike audience expansion
– ROAS-based scaling
– Campaign duplication across geographies
– Transparent KPI tracking
– Strategic review calls
– Monthly insights report with
next-step actions
At Brand Wisdom Solutions, we use an AI-powered analytics engine to make smart, data-driven campaign decisions. Our proprietary workflows enhance optimization, identify trends, suggest bidding strategies, and uncover cost-saving opportunities.
We use AI-powered insights to make realtime adjustments to bids and targeting, ensuring consistently high performance.
By profiling and segmenting audiences based on intent and behavior, we reduce budget waste and attract high-converting traffic.
We actively monitor and refine campaigns through A/B testing and daily optimizations to maintain peak efficiency and results.
Below is a detailed comparison of key performance metrics, showcasing how our Google Ads campaigns consistently outperform industry benchmarks across multiple sectors. Through advanced targeting, continuous optimization, and data-driven strategy, we deliver higher engagement, better conversion rates, and improved ROI for our clients.
| Health Care | Wellness | Cosmetic | ||||
|---|---|---|---|---|---|---|
Metric |
Industry Standard |
BWS Average |
Industry Standard |
BWS Average |
Industry Standard |
BWS Average |
|
CTR |
3.27% |
6.49% |
6.88% |
11.80% |
5.92% |
14.43% |
|
Conversion Rate |
3.24% |
9.46% |
3.13% |
5.20% |
5.32% |
7.27% |
|
CPA |
₹700 |
₹450 |
₹600 |
₹350 |
₹500 |
₹318 |
|
ROAS |
2.43x |
7.5x |
3x |
9x |
3x |
6.3x |
La Densitae is a leading hair transplant clinic in India, established in 2012, with branches in Pune, Mumbai, Navi Mumbai, Calicut, Kerala, and Bangalore. The clinic is renowned for providing 100% guaranteed, natural-looking hair transplant results using advanced techniques and expert surgeons. Their mission was to scale appointment bookings and dominate search visibility through high-converting Google Ads campaigns.
Rank prominently for location-specific hair transplant queries like “Hair Transplant Pune,” and “Best Hair Clinic Calicut.”
Capture users actively searching for hair restoration solutions and convert them into consultations.
Highlight before-after outcomes and pan-India branch presence to stand out in a saturated market
Maintain budget efficiency while running ads in multiple cities with different cost dynamics.
Identified high-converting, location-specific, and servicespecific keywords across all clinic branches. Focused on
intent-rich phrases like “hair transplant cost in Pune” and “natural hair regrowth clinic Kerala.”
Created separate Google Ads campaigns for each location: queries, doctor expertise, patient reviews, and before-after results.
– Pune
– Mumbai
– Navi Mumbai
– Calicut
– Bangalore
Each campaign had tightly themed ad groups for cost queries, doctor expertise, patient reviews, and before-after results.
Developed result-oriented ad copy featuring:
– “1000+ Patient Results with Natural Hairlines”
– “Affordable Hair Transplant Starting ₹25 Per Graft”
– “India’s Leading Hair Clinic Since 2012”
Integrated call, sitelink, and location extensions for maximum user engagement.
Directed clicks to city-specific pages that included testimonials, procedure FAQs, and price breakdowns designed to convert.
Set up conversion tracking for appointment forms, WhatsApp chats, and direct call clicks. Used Target CPA Maximize Conversions strategies to scale efficiently.
Achieved an 8.1% CTR,
outperforming the medical
aesthetic industry average
(3.17%).
Generated a 62% increase
in direct consultation
leads across all cities within
90 days.
Reduced CPA by 31%
by optimizing for device,
location, and keyword
intent.
Secured dominant visibility on Google Search for competitive keywords like “Best Hair Transplant in Pune”
Dermaplast Aesthetic Clinic is a prominent medicoaesthetic clinic located in Panvel and Pune, India. The clinic specializes in advanced hair transplant procedures, skin care treatments, dental care, and cosmetic surgery. Known for its FDA-approved technology and certified dermatologists, Dermaplast aims to expand its digital footprint and attract high-quality leads through strategic online advertising.
Enhance online visibility for Dermaplast's aesthetic/dermatological services in Panvel and Pune
Drive qualified traffic to website focusing on hair transplants, skin treatments, and cosmetic procedures
Increase appointment bookings and inquiries through targeted campaigns
Optimize ad spend by lowering cost per acquisition while maximizing conversions
Conducted in-depth research to identify high-intent keywords and audience segments interested in treatments like “Hair Transplant Mumbai,” “Skin Care Clinic Pune,” and “Cosmetic Surgery Panvel.”
Developed segmented Google Ad campaigns focused on key service areas:
– Hair Transplant Services
– Skin Care Treatments
– Dental Care Solutions
– Plastic Surgery Procedures
Each segment was optimized with localized targeting and high-converting keywords.
Crafted compelling ad copies highlighting:
– Advanced medical technology
– Certified dermatologists and trichologists
– Affordable EMI options and low-cost treatment plans
– Patient testimonials showcasing successful transformations
Executed real-time monitoring strategies to adjust keyword bids, optimize ad placements, and improve Quality Scores. Conversion tracking was implemented to measure appointment bookings & form submissions directly from ads.
Leveraged Google Analytics and proprietary AI-driven analytics to:
– Optimize bid strategies based on conversion metrics A/B test ad copies and landing pages for better engagement
– Identify top-performing keywords and refine budget allocation
Achieved a 6.49% CTR
(compared to the medical
aesthetic industry average
of 3.27%).
Increased online
appointment bookings and
qualified leads by 42%
within the first three months.
Reduced cost per acquisition
(CPA) by 27%, ensuring
budget efficiency while
scaling reach.
Secured top search positions
for high-traffic keywords like
“Best Hair Transplant Mumbai,”
and “Skin Treatment Pune.”
Elvis Wellness Spa & Salon is a luxury wellness brand with five locations across Pune: Baner, Kalyani Nagar, Koregaon Park, Kothrud, and Viman Nagar. Specializing in spa therapies,massages, skin and hair treatments, and premium salon services, Elvis has become synonymous with indulgence and wellness. The goal was to use Google Ads to drive targeted bookings and enhance local discoverability in a competitive market.
Dominate local search results for high-intent keywords like “spa near me,” and “luxury salon Koregaon Park.”
Convert searchers into paying customers through Google Adsdriven phone calls, form submissions, and walk-ins.
Highlight promotions like “20% Off Salon Treatments” and “Gold Spa Plan” across ads to drive engagement.
Increase return on ad spend (ROAS) by minimizing non-converting clicks and optimizing for conversion-ready
Mapped out spa-related queries by location, time-of-day trends, and seasonal patterns. Identified key booking triggers such as weekend relaxation, festive season selfcare, gifting occasions, and peak holiday demand, allowing us to align campaigns with customer intent and maximize response rates.
– Segmented campaigns by branch location (e.g., “Salon Baner,” “Spa Kothrud”)
– Targeted service categories (Spa Massages, Hair Treatments, Facials, Nail Care)
– Included call extensions, sitelinks to appointment forms, and promo headlines
Created urgency- and value-driven ad copies, e.g.:
– “Book a Spa Day – 30% Off Limited Offer”
– “Gold Plan: 24 Luxury Massages. Save Big, Relax More.”
– “Rated 5-Stars – Koregaon Park’s Favorite Spa”
Implemented comprehensive tracking for call clicks, form submissions, and appointment bookings to capture complete conversion data. Once sufficient data was gathered, we switched to Target CPA bidding, allowing the algorithm to automatically optimize bids for the highest conversion efficiency while maintaining cost control.
Regular A/B testing of ad creatives and landing pages. Adjusted bids based on device, time, and geo-performance to maximize conversion volume.
Achieved a 13.5% CTR,
outperforming wellness
industry norms (~6.5%).
Increased direct
bookings by 68% within
the first two months.
Reduced CPA by 29%,
especially for
location-specific service
searches.
20% spa discount campaign
drove a 40% increase in
first – time visitors, most of
whom opted for repeat services
Attract more walk-ins and online bookings through search ads targeting spa-goers in Koregaon Park and surrounding areas.
Position Trumpp Spa as the go-to local spa offering high-quality service at competitive pricing.
Capture users searching for spa and massage services with immediate booking intent.
Achieve measurable appointment conversions with a controlled cost per acquisition (CPA).
Targeted high-intent local search terms like:
– “spa in Koregaon Park”
– “best massage near me”
– “affordable spa Pune”
– “relaxation therapy Koregaon
Created ad groups around:
– Massage therapy
– Family spa services
– Affordable spa packages
– Seasonal promotions (e.g., “10% Off Membership”)
Crafted ads emphasizing:
– “10+ Years Experience in Relaxation & Beauty”
– “Best Family Spa in Pune – Book Today”
– “Air-Conditioned | Free WiFi | Great Ambience”
Used call extensions, location links, and form-fill CTAs for mobile and desktop.
Achieved an average
CTR of 10.7%, driven by
localized messaging and
relevant keywords.
Boosted bookings by
62% within the first 45
days, especially from
mobile users.
Lowered cost per
conversion by 28%, primarily
due to improved ad Quality
Score & effective scheduling.
Secured top 3 ad placements
or high-volume searches
like “spa Koregaon Park”
and “Pune massage centre.”
Cora Body Spa is a luxury wellness center located in Pimpri Chinchwad, Pune, offering a wide range of massage therapies and facial treatments. With certified therapists, relaxing interiors, and specialized services such as hot stone, Balinese, and couples massage, Cora Body Spa positions itself as a top-tier destination for holistic wellness. The business aimed to amplify visibility and drive more bookings through a targeted Google Ads strategy.
Drive appointment conversions through search ads targeting massage seekers in Pimpri and nearby areas.
Highlight specialized services like hot stone, Balinese, and aroma therapy massages.
Rank for geo-targeted searches such as “best spa in Pimpri,” “massage offers in Pune,” and “spa with couple massage near me.”
Control cost-per-lead (CPL) while scaling outreach to new users during promotion campaigns (like 30% off offers).
Focused on high-intent search terms including:
– “Hot stone massage Pimpri”
– “spa discounts Pimpri Chinchwad”
– “affordable luxury spa near me”
Launched separate campaigns for:
– Core spa offerings
– Seasonal promos (e.g., “30% Off This Week Only”)
– Couple & facial treatments Each ad group aligned with a corresponding landing section and call-to-action (Book Now / Call Now)
Messaging included:
– “Best Rated Spa in Pimpri – Book Your Session Today”
– “30% OFF on Massages – This Week Only!”
– “Certified Therapists | Premium Ambience”
Added sitelinks for “Hot Stone Massage,” “Aroma therapy,” and “Spa Packages.”
Used Target CPA bidding post-initial data collection. Refined ad schedule for peak spa hours (late afternoons,
weekends).
Reached an average
9.2% CTR, indicating strong
ad resonance and local
brand fit.
Increased call and formbased bookings by 51%
in the first 60 days.
Reduced CPL by 38%, particularly through promofocused ads and geographic bid optimization.
Hot Stone and Couples
Massage ads generated
the highest engagement
and ROI per click.
Liton Homes is a modern real estate consultancy platform specializing in premium residential and commercial properties in Pune and Nagpur. With a strong focus on high-demand localities such as Kharadi, Mundhwa, Dhanori, and Viman Nagar, they partner with leading developers like Godrej, VTP, Lodha, Gera, and Kohinoor. Their goal was to leverage Google Ads to generate high-intent buyer leads and convert search traffic into property inquiries.
Drive high-quality property inquiries from potential homebuyers in Pune’s competitive real estate market
Rank top for intent-heavy search terms like “2 BHK flats in Kharadi,” “new projects Mundhwa,” and “property near EON IT Park.”
Maximize return on ad spend (ROAS) across multiple projects and builder portfolios.
Increase inquiries with credibility messaging e.g., featured builders, RERA certification, and verified listings.
Mapped local buyer behavior & created keyword sets for:
– Property types (1, 2, 3, 4 BHK, villas)
– Location-specific searches (e.g., “flats for sale in Kharadi Pune”)
– Project-based keywords (e.g., “VTP Flamante 4BHK”)
– Investment intent terms (“buy 3 BHK near IT park”)
Launched Google Search campaigns segmented by:
– Micro-location (Kharadi, Mundhwa, Dhanori, Hadapsar)
– Property configuration
– Project highlights and builder names
Included urgency triggers and credibility:
– “Just Launched – 3 BHK in Kharadi from ₹1.03 Cr”
– “Top Builder Projects with RERA Verified Listings”
– “Book Site Visit – Limited Inventory Left”
Utilized ad extensions: call buttons, sitelinks to project pages, price highlights, and WhatsApp chat integration.
Directed traffic to individual project/property detail pages with CTA buttons for “Schedule a Visit” & “Get Best Price.” Set up goal tracking via phone call clicks and inquiry form submissions.
Used Maximize Conversions initially, then switched to Target CPA for better cost control. A/B tested ads for different USPs: price, possession date, and builder reputation.
Attained an average
8.4% CTR, above
the real estate industry
average of ~3.71%.
Inquiries increased by 68%
across featured listings,
especially in Kharadi and
Dhanori segments.
Reduced CPL by 33% with
optimization on keyword
match types, ad schedules,
and device targeting.
Search visibility for key phrases like “2 BHK in Kharadi under 1 Cr” surged to top 3 ad positions consistently.
All Things Physio is a well established physiotherapy clinic with three branches across Pune, Prabhat Road, Baner, and Bibwewadi. Since 2017, the clinic has built a reputation for delivering evidence-based, personalized care for conditions such as slipped disc, nerve impingement, ligament injuries, and frozen shoulder. The team of qualified professionals emphasizes long-term relief through root-cause treatment.
Strengthen presence in local Google Search for physiotherapy services.
Generate high-intent traffic leading to appointment bookings.
Rank for geographically targeted keywords like "physiotherapy in Baner" or "best physiotherapist in Bibwewadi."
Optimize Google Ads spend to generate more appointments at a lower cost.
Performed keyword research targeting common patient concerns (e.g., “physiotherapy treatment Pune,” “frozen
shoulder physio Baner”). Audience intent was matched with clinic services and pain points.
Launched Google Search campaigns segmented by:
– Launched hyper-local campaigns for each clinic branch: Prabhat Road, Baner, and Bibwewadi.
– Created ad groups for specific conditions like slipped disc, OA knees, and ligament injuries.
– Used location-based keywords and tailored ads to maximize relevance and conversions.
Created trust-building ad copies highlighting:
– 7+ years of clinical expertise
– Evidence-based treatment
– Multi-location convenience
– Doctor-led consultations
– Testimonials and recognition
Implemented conversion tracking for “Book Appointment” clicks and contact form submissions. Campaigns were monitored in real-time for location performance, device
targeting, and call extension effectiveness.
Applied location bid adjustments, negative keyword filtering, and ad copy A/B testing. Regular analysis of Quality Score helped improve visibility and reduce cost per click (CPC).
Reached an average CTR of
8.2%, significantly
outperforming the industry
average of 3.27%.
Saw a 55% increase in appointment requests from the clinic’s website & Google Call Extensions within 2 months.
Reduced CPA by 32% by
optimizing campaign structure
and ad relevance.
Increased clinic search visibility alongside paid campaigns, reinforcing clinic’s dominance in local search queries.
Enter your email to get instant access
