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Strategic Brand Transformation

The Growth Journey of Elvis Wellness Spa

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About Elvis

Elvis Wellness Spa & Salon is more than a spa—it’s a destination for rejuvenation, transformation, and self-care. With four branches located in the heart of Pune, elvis sanctuary offers an escape from the stresses of everyday life. Nestled in Baner, Kalyani Nagar, Koregaon Park, and Kothrud, luxurious spas and salons are designed to envelop you in an atmosphere of serenity and sophistication.

Elvis’s skilled team of professionals is dedicated to providing personalized care and exceptional service, ensuring that every visit is a memorable experience.

Pain Points

Marketing Strategy

Limited Customer
Engagement

Brand Positioning

Undefined Brand
Identity

Brand Awareness

Inconsistent
Brand Messaging

USP

No clearly defined USP
to highlight Value

At Brand Wisdom Solutions, we helped elevate Elvis Wellness Spa’s brand presence by refining its marketing strategy, enhancing brand awareness, & implementing business automation. Our strategic efforts boosted customer engagement, streamlined operations, and positioned the spa for long-term success in the competitive wellness industry.

Challenges
  • Undefined Unique Selling Proposition: A lack of a clearly defined USP makes it difficult for Elvis Wellness Spa to communicate its distinct value, reducing its ability to attract and retain customers in a highly competitive market.
  • Increasing Competition: The growing number of wellness spas makes differentiation crucial.
  • Brand Differentiation: Standing out in a crowded market requires a strong brand identity.
Results

16.5%

Increase in

ROAS

12%

Increase in

CTR

8X

Increase in

ROI

40%

Increase in

Total Conversion

45%

Increase in

CPC

4X

Increase in

Brand KPIs

65%

Increase in

Client Retention

42%

Increase in

CAC

Solutions

Brand Messaging & Positioning

Brand Identity Design

Brand Management

Sales Funnel Optimization

Content Marketing

Social Media Management

Paid Advertising

Performance Monitoring

Brand Identity Design
  • Symbolic Representation: The logo combines a feminine profile with flowing hair and leaf elements, symbolizing beauty, wellness, and natural rejuvenation.
  • Elegant & Premium Appeal: The earthy gold and brown tones, paired with a modern serif font, create a luxurious and sophisticated brand identity.

Typography

Philosopher

Philosopher, chosen for its refined and elegant style, enhances the brand’s sophistication and trust.

Josefin Sans

Josefin Sans adds a modern, minimalist touch, ensuring clarity and a contemporary feel in the brand’s communication.

Colour Palette

PRIMARY

The Plum Brown exudes sophistication and luxury, reinforcing the brand’s premium identity.

SECONDARY

The Muted Sand symbolizes warmth & balance, creating a welcoming and soothing feel.

Brand Positioning
  • Defined Brand Vision, Mission & Messaging:
    Established a clear brand purpose and crafted consistent messaging to align with customer expectations and values.
  • Market Differentiation & Identity Building:
    Created a unique positioning in the competitive wellness industry with a strong, cohesive brand identity across all touchpoints.
  • Building Trust & Driving Growth:
    Strengthened credibility through clear communication and consistent branding, supporting long-term business growth and customer retention.
Social Media Optimization
  • Revamped Brand Appearance:
    Enhanced the overall look and feel of the brand on social media for a more professional and appealing presence
  • Profile Optimization:
    Updated Instagram bio, created highlights, profile pictures, banners, and key information to improve clarity and engagement.
  • Brand Consistency:
    Ensured uniform visuals, messaging, and branding across all social media platforms for stronger recognition and credibility
Paid Funnel Strategy
  • Strategic Ad Campaigns:
    Developed a structured paid funnel strategy for Google and social media ads to attract and convert high-intent audiences.
  • Lead Quality Optimization:
    Refined targeting and ad creatives to generate high-quality leads, reducing acquisition costs and improving conversion rates.
  • Full-Funnel Approach:
    Designed ad strategies covering awareness, consideration, and conversion stages to maximize ROI and customer retention.
Content Creation
  • Brand Story Development:
    Crafted a compelling brand story to strengthen Elvis Wellness Spa’s identity and emotional connection with the audience.
  • Website Content Enhancement:
    Revamped website content to ensure clarity, engagement, and SEO optimization for better visibility.
  • Social & Ad Copywriting:
    Created engaging social media and ad copies that align with the brand voice, driving engagement and conversions.
PPC Campaign Management

We managed Elvis Wellness Spa’s Google Ads campaign, optimizing keywords, ad placements, and budget to maximize conversions. By tracking key metrics like CTR, CPC, and ROAS, we improved efficiency,  boosted engagement, and increased appointment bookings, strengthening the spa’s digital presence

Social Media Insights

758.5K 29%

Views

35K 56%

Visits

8.8K 21.4%

Engagement

277,869 42.9%

Reach

Paid Reach & Leads Generated

1.13K

Conversions

932

Phone Calls

₹ 241

Cost/Conv.

11.45%

CTR

Social Media Ads
  • Targeted Ad Campaigns:
    Launched monthly and festival-related ad campaigns on Facebook and Instagram, promoting offers and packages to attract potential clients.
  • Audience Optimization:
    Focused on targeting relevant audiences based on demographics, interests, and behaviors to maximize ad effectiveness
  • Engagement & Conversion Growth:
    Designed compelling ad creatives and copy to drive higher engagement, increase bookings, and enhance brand visibility.

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